You're burning $78,000 a year on email

The math nobody runs, and the 3-layer system that gives you your nights back.

It’s 11pm.

You’re not up because of a crisis. There’s no fire to put out, no client emergency, no deadline you missed. You’re up because this is the first quiet moment you’ve had all day, and your inbox is still sitting there, full of the same questions it had yesterday. And the day before. And every day before that.

What’s your pricing?
How long does this take?
I haven’t heard back yet, just checking in.
Can you explain how this works?

You know these questions by heart. You could answer them in your sleep. Tonight, at 11pm, you basically are.

Here’s the part nobody stops to calculate.

Say your time is worth $150 an hour. If you’re charging less than that, we need a different conversation, but stay with me.
Say you spend two hours a day on email. Not hard email. Not strategic email. The same email. Repeat questions from repeat people about the same handful of things you’ve explained a hundred times before.

Two hours. Every day. At $150 an hour.

That’s $300 a day. $1,500 a week. $78,000 a year.

S…