Your Tech Stack Is Killing You (And You Built It That Way)

If you need five tools to send one email, your stack isn't a system. It's a problem disguised as productivity.

Photo by Árpád Czapp on Unsplash

A founder messaged me last week in a panic.

She’d built a new funnel for her mid-ticket offer.
It connected her website (WordPress), to her scheduler (Calendly), to her form builder (Typeform), to her email platform (ActiveCampaign), to her payment system (Stripe), to her course host (Thinkific), and then finally used Zapier to glue it all together.

She spent 3 weeks building it.
Then it broke.
And now nobody knows where the leads are going.

You know what I told her?

“You don’t have a system. You have a Frankenstack.”

The Rise of the Frankenstack

The Frankenstack is what happens when you keep adding another tool every time you hit a bottleneck… instead of fixing the system underneath.

It starts innocently.

You want to schedule calls → Calendly.
You need a form → Typeform.
You want automation → Zapier.
You need a funnel → ClickFunnels.
You want better email → ConvertKit.
You want it all to work together? Ha. Good luck.

Now you’ve got 11 subscriptions, 42 browser tabs, an…