Your Tech Stack Is Killing You (And You Built It That Way)

If you need five tools to send one email, your stack isn't a system. It's a problem disguised as productivity.

Photo by Árpád Czapp on Unsplash

A founder messaged me last week in a panic.

She’d built a new funnel for her mid-ticket offer.
It connected her website (WordPress), to her scheduler (Calendly), to her form builder (Typeform), to her email platform (ActiveCampaign), to her payment system (Stripe), to her course host (Thinkific), and then finally used Zapie…