Your Funnels Are Too Pretty And Freaking Confusing

You don’t have a conversion problem. You have a clarity problem.

Photo by Hal Gatewood on Unsplash

Let’s cut through the noise: your funnel isn’t broken because your offer sucks. Your funnel is broken because your execution sucks. Harsh? Sure. True? Absolutely.

In this world of overdesigned templates, AI-generated copy, and endless swipe files, founders are falling into the trap of building beautiful but bloated funnels. Everything looks great on paper, smooth animations, sharp colors, clever microcopy, but when it comes time to convert? Crickets.

That’s not a design issue. That’s a clarity crisis.

And here’s the part that really burns: most of these so-called “funnels” are built by experts who care more about how your site looks than how it sells. Your prospect doesn’t care about the parallax effects or the brand palette—they care about what’s in it for them. Fast.