Your DMs Are a Gold Mine (Stop Treating Them Like Junk Mail)
You’re sitting on a revenue machine and treating it like social spam. Here’s how to turn your DMs into a high-converting, high-trust sales pipeline, without sounding desperate or robotic.
You’re getting DMs every week.
“Love your content!”
“I’ve been thinking about working with you.”
“How much do you charge?”
”I need help with systems but don’t know where to start.”
And what do you do?
You answer politely.
Maybe drop a Calendly link.
Say “Let me know if you have any questions!”
And then…
Nothing.
No follow-up.
No system.
No sale.
Meanwhile, some cold-DM bro closes a $5K offer with “Hey fam, saw your profile, what’s your biggest struggle rn?”
Wild.
Your DMs Are Warm Leads, Not Casual Chats
Most people treat DMs like noise.
But in reality?
They’re the most intimate, high-trust sales environment you have.
People who DM you:
Already know who you are
Have context for what you do
Took the first step
Want a direct line to you
Are more ready to buy than any cold subscriber on your list
And if you’re not closing from your inbox, it’s not because people don’t want to buy.
It’s because your system for catching intent is nonexistent.
The 3 Ways Founders Fumble the DM Bag
Let’s talk about what not to do first:
