Why your emails are snoozers (and how to wake them up)

How small tweaks can turn “ignore” into “reply” every time

Last month, I sent out a newsletter that got a grand total of two opens. One was my co-worker (thanks, Jim), the other was my mom (love you, mom). It was a brutal reminder that even our best ideas can flop in the inbox.

That failure sparked a mini obsession: what makes an email irresistible? I dove into subject line experiments, copy tweaks, and timing h…