Why most landing pages are conversion traps (and fixes)
How simple tweaks can turn visitors into buyers without extra ad spend.
Last quarter, I watched our ad spend double while our landing page leads barely budged. We were sending a flood of traffic to a page that looked slick but felt like a dead end. It was like throwing a party and forgetting to send the address.
One scramble of design tweaks later, rearranging headlines, swapping images, cla…
