UX vs CX: Why Your “Pretty” Website Isn’t Converting

Great design doesn’t matter if your customer journey’s broken.

I once audited a client’s funnel that looked incredible.

Gorgeous landing page. Sharp branding. Smooth animations.
And still, conversions were flatlining.

The issue?
Beautiful UX.
Terrible CX.

They’d built a site that was easy to use… but didn’t make the customer feel seen, understood, or supported.

That’s the difference.

User Experience (UX) is how your platform functions.
Customer Experience (CX) is how your brand feels.

Both matter.

But CX is what closes.

Here’s how I bring them together to turn clicks into conversions:

1. Map the Journey From “Click” to “Client”

Before you fix anything, you need to see everything.

We map every touchpoint, from ad click to post-purchase onboarding, and flag where the experience drops:

• Does the website match the tone of your outreach?

• Do your emails feel like an extension of the landing page, or a total disconnect?

• Does support feel fast and human, or canned and confusing?

Do a full “mystery shopper” walkthrough of your brand. What would make you bounce?

2. Feedbac…