I once audited a client’s funnel that looked incredible.
Gorgeous landing page. Sharp branding. Smooth animations.
And still, conversions were flatlining.
The issue?
Beautiful UX.
Terrible CX.
They’d built a site that was easy to use… but didn’t make the customer feel seen, understood, or supported.
That’s the difference.
User Experience (UX) is how your plat…
