The hidden ROI lurking in forgotten CRM leads

Why digging into your old contacts could fuel your next growth surge

I still remember the day I stumbled on a dusty folder labeled “Cold Prospects – 2019.” It was tucked away in our CRM, a graveyard of half-forgotten names and missed opportunities.

I clicked on a lead, sent a casual “Hey, long time no chat” email, and watched my inbox light up with replies.

It felt almost too easy, like finding a $20 bill in last season’s jeans pocket. But that little email kickstarted a chain reaction that added a cool five figures to our quarterly revenue—all from contacts we’d ignored for over 18 months.

If you’re pitching your CRM as merely a digital Rolodex, you’re leaving money on the table.

Those “dead” leads could be your fastest path to growth.