The Economics of Ghost Work: How Your Automation Is More Human Than You Think
The robots are here—but someone still has to clean up their mess.
A few weeks ago, I chatted with a founder who automated 90% of his customer support with AI. “It’s incredible,” he said. “The chatbot answers everything. We barely need a team anymore.”
“Barely,” huh?
What he didn’t know—what most people don’t know—is that behind every seamless automation, there’s an invisible army of human workers making sure the whole t…
