The Business Case for Going Down Rabbit Holes

Why the most productive thing an ADHD founder can do is stop fighting their brain

I keep a list called the Squirrel List.

It’s exactly what it sounds like. Every random piece of technology, every “ooh shiny” idea, every rabbit hole I want to explore goes on that list.

And every Friday afternoon, when my brain is basically done by noon anyway, I give myself permission to play with it.

This is not a productivity hack. This is survival.