The Automation Illusion: Why Zapier and Make Won’t Save Your Agency
No-code automation sounds like the dream, until you realize it’s an expensive, fragile mess. Smart agencies are using AI differently.
The Setup: “Just Automate It” Isn’t a Strategy
A few years ago, I sat across from a client who was pumped about automation.
“We connected everything with Zapier,” they said. “It runs our entire business on autopilot.”
Fast forward six months: It was a disaster.
Zaps were breaking constantly.
Their automation bill was eating into profits.
They had no idea how half their workflows actually worked.
Turns out, no-code automation isn’t the magic bullet they thought it was. And for agencies that blindly stack Zapier, Make, and other automation tools? It can become a ticking time bomb.
The Hidden Costs of No-Code Automation
On the surface, tools like Zapier, Make, and Pabbly promise to:
Eliminate manual tasks
Connect apps effortlessly
Save time and money
And they do, until they don’t.
What most agencies don’t realize?
Costs scale FAST.
Moving large volumes of data? Your Zapier bill jumps from $19/month to $599/month real quick.
Need multi-step automation? You’ll burn through tasks faster than you think.
Break…
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