The Automation Illusion: Why Zapier and Make Won’t Save Your Agency

No-code automation sounds like the dream, until you realize it’s an expensive, fragile mess. Smart agencies are using AI differently.

The Setup: “Just Automate It” Isn’t a Strategy

A few years ago, I sat across from a client who was pumped about automation.

“We connected everything with Zapier,” they said. “It runs our entire business on autopilot.”

Fast forward six months: It was a disaster.

Zaps were breaking constantly.

Their automation bill was eating into profits.

They had no idea how …