The $15K Mistake You’re Making With Your Discovery Calls
Most sales calls aren’t broken. Your prep process is.
Last summer, I ran the numbers on a few projects we should have closed. Perfect-fit leads. Budget-ready. Interested.
But we didn’t land a single one.
Same pitch. Same process. Same deck.
Every one of them ghosted or “went with someone else.”
Turns out, we weren’t selling too soon, we were skipping the discovery part of discovery calls.
