SPOILER: Millionaires aren't usually millionaires.

Here's why most sales numbers are bullshit.

Photo by Rifath @photoripey on Unsplash

If you Google “how to build a sales funnel”, you can find a ton of surface-level info.

There will be tutorials about how to create landing pages, how to generate leads, how to build a funnel, and so much more.

But those tutorials don’t take you down into the weeds to show you how actually to track your funnel's success.

If you can’t track it, how do you know if your funnel is successful? (Hint: You don’t.)

When you’re building a sales funnel, you need to create it with tracking in mind. A great sales funnel will not only bring in revenue, but it will tell you where your audience is coming from and what your conversion rate is. All of this data is essential to making informed business decisions.

Here are my top 3 tips for building a trackable sales funnel:

1. You need to know WHERE your audience is coming from.

   Use UTM Codes, google analytics, or another tracking software to track people and how they found you. Then you know where to spend your time and mo…