SPOILER: Millionaires aren't usually millionaires.

Here's why most sales numbers are bullshit.

Photo by Rifath @photoripey on Unsplash

If you Google “how to build a sales funnel”, you can find a ton of surface-level info.

There will be tutorials about how to create landing pages, how to generate leads, how to build a funnel, and so much more.

But those tutorials don’t take you down into the weeds to show you how actually to track your funnel's succe…