Keep It Stupid Simple (How to create a best-in-class user experience)

A formula to creating the BEST user experience

I’ve been talking about user experience non stop lately, but it’s for a good reason:

A top-notch user experience is one of the most important pieces to having a successful brand!

Your strategy for creating a great user experience doesn’t have to be complicated to get the results you’re looking for. In fact, it’s better if it’s NOT complicated.

The best user experiences are the brands who make it so stupid simple to interact with that you can’t help but want more.

They talk to you like humans on every channel, EVEN when they’re trying to sell you something. Their content never feels too “sales-y”.

Their landing pages have ONE main message and immediately tell the user EXACTLY what they should do at the very top of the page. Users are never confused about what their next step is or what the brand is offering.

What happens when a user reaches your landing page?

Here’s my simple four step formula to building a successful landing page that makes users excited:

1. Start with a specific and actionable…