I lost a 3-year client because I messed up

and what happened after...

I lost a long-time client because I f*cked up.

And instead of pretending it didn’t hurt, I’m gonna tell you exactly what I learned from it.

Three years. That’s how long we worked together. We built their brand, their ops, their entire digital presence from the ground up. It was honestly one of those dream partnerships where the clients became friends.

And then I dropped the ball.

No excuses. Just a straight-up miss. Deadlines slipped, communication broke, things fell through the cracks. They moved on.

And yeah, I saw the new agency’s work pop up online—generic, lazy, painfully AI-written content. The kind that makes you cringe because you know how good it used to be. Watching something you built crumble? That’ll humble you real fast.

But here’s what I want to say to every founder, operator, and small team leader reading this: You will screw up. You will drop the ball. And when it happens, your reaction defines everything.

So today I’m walking you through what I did after losing that client—a…