I lost a 3-year client because I messed up

and what happened after...

I lost a long-time client because I f*cked up.

And instead of pretending it didn’t hurt, I’m gonna tell you exactly what I learned from it.

Three years. That’s how long we worked together. We built their brand, their ops, their entire digital presence from the ground up. It was honestly one of those dream partnerships where the clients became friends.

And …