Email isn’t dead.
In fact, email is very alive and well.
As we navigate through 2024, the digital landscape continues to evolve, and so does the art of email marketing.
Email marketing is still one of the most effective channels for engaging with your audience, nurturing customer relationships, and driving conversions.
Research shows that email marketing is driving about 50% of purchases this year.
However, with the constant changes in technology and consumer behavior, it's essential to keep your strategies fresh and up-to-date.
Whether you're a seasoned marketer or just getting started, here are four email marketing tips to elevate your campaigns this year.
Here are four tips to make this most out of your email list this year:
Optimize for Dark Mode
Use transparent images, avoid pure black backgrounds, and test your emails in both light and dark modes to guarantee readability and aesthetic appeal.
Use Interactive Components
Interactive emails are engaging and can significantly increase your c…
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