Are you talking to the right people?

A quick guide to finding your target audience.

Photo by Kane Reinholdtsen on Unsplash

Picture this.

You’re at a family party, and your great-uncle wanders over. He starts talking to you about his latest and greatest landscaping project, but landscaping is something you really don’t give two shits about. The more he talks, the more your mind starts to wander. But the conversation would be great if you were actually interested in landscaping, right?

It’s the same thing with your marketing. If you’re talking to the wrong people, you aren’t going to sell a single product or service.

Even if you’re offering the best thing ever!

One huge piece of a successful marketing campaign is simply finding the right people to talk to. Yelling out into the void and hoping someone listens is a waste of your time and energy. Take the time to figure out your EXACT target audience, and then speak directly to them.

Here are three simple questions to answer to help you find your people:

1. Who is your ideal client?

   If you got to hand-pick a client to work with, wh…