Are you making these email marketing mistakes?

Stop doing these three things to level up your email marketing game.

Photo by Sigmund on Unsplash

Newsflash: email marketing isn’t dead.

In fact, 72% of customers say they PREFER to be contacted by email over other forms of communication.

So what does that mean for you?

It’s GOOD NEWS!

Email marketing is generally less expensive and time consuming than social media marketing, and you get a much higher ROI.

There’s just one catch: you need to make sure your email marketing strategy is sound. Just sending out sporadic emails whenever you feel like it won’t cut it most of the time.

Here are the top three mistakes that businesses tend to make with their email marketing strategy, and how to fix them.

1. Not using the customer’s name.

   Personalization is KEY, and it’s simple if you capture data correctly. When people subscribe to your list, ask for their first name. Then put that first name in every damn email. Throw it in the subject line sometimes, too. Your customers are much more likely to read on if there is a personalization aspect included in the email.

2. Sending e…