Are you making the most out of social media?

Create a content strategy that actually works.

Photo by Adem AY on Unsplash

It’s no secret that we live in the digital age.

Almost everyone has a smartphone in their hand at all times, and 85% of those people have at least one (if not more) social media apps on their phone.

With social media being insanely popular, there’s no reason for business owners not to take advantage of this free marketing tool. But social media isn’t just a place to post and cross your fingers.

A well-developed social strategy is critical to success in this corner of the internet.

While a social strategy takes time to develop (and following it takes time), it’s well worth it. An excellent social strategy accounts for your brand, your products/services, your audience, and YOU as the business owner.

A thought-out combination of all these things is a surefire way to connect with your audience across social platforms.

Here are 4 things to consider when developing (or tweaking) your own social strategy:

1. Be consistent, yet realistic.

   Quality content and consistency a…