4 Steps To A Best-In-Class 404 Page

Because an unhelpful 404 page is just lazy.

Sh!t happens, right?

Even the best coders and website designers make mistakes once in a while. Broken links are bound to happen at one point or another.

But you know what should never happen? A website user coming across an unhelpful 404 page.

A generic, unhelpful 404 page is lazy.

Your customers are probably short on time, just like all of us are. If they come across a broken link with no easy way to find their way back to a working page on your site, they’re going to close the window and probably never come back.

Only 23% of website users attempt to find the right page after encountering a 404 page.

If your 404 page can point people in the right direction, you have a much better chance at keeping that potential customer on your page.

We just redid our own 404 page for this very reason. Taking 20 minutes of time to create a better user experience for our brand is always worth it.

Here are 4 steps to making your own best-in-class 404 page:

1. Call out the mistake.

   “Oops!”, “Oh no!”, or “Well shit!…