4 Simple Exercises To Find Your Brand Voice

Because how you appeal to your audience matters.

In the ever-evolving world of business, one thing remains constant: the importance of differentiation. While there are likely hundreds of brands offering similar services as you, there’s only one YOU. And when you own a business, you become your brand voice.

Your brand voice is your unique fingerprint in the noisy marketplace.

Now brand voice is so much more than what you say. It’s also how you say it. It's the way you express your identity, values, and purpose to the world. It’s how your clientele perceives you.

A strong brand voice is not just a marketing strategy; it's the heart of your brand.

When done right, it can be a powerful force that drives customer loyalty and business success.

But HOW do you go about developing a voice that resonates with your target audience?

Here are 4 steps to go through when looking to find (or rebrand) your brand voice:

1. Who You Serve

   Taking time to write out your EXACT target audience will help you develop a voice that speaks directly to them. Who are the…