Having a million followers on social media is great, but if you’re not making any sales from those million people, then who the hell cares?
Sorry for being so blunt, but someone has to say it.
At the end of the day, vanity metrics aren’t making you money.
But you know what is making you money? Things like a high conversion rate, growth in your sales, and a large reach.
When it comes to tracking success, you need to focus on the data that’s going to help inform your marketing strategy and not get caught up in the shiny numbers.
Here are four metrics you should be tracking:
Reach
How many people are you reaching with each post? Are you staying within your network, or are you reaching non-followers too? Your goal should always be a large reach. The more content you can get in front of new eyes, the better. Make sure to note which content has the largest reach so you can recycle it!
Growth Rate
Are your accounts growing in followers? Growth is always the goal. In…
Keep reading with a 7-day free trial
Subscribe to The Queen of Automation to keep reading this post and get 7 days of free access to the full post archives.