It’s no secret that the internet is an incredibly powerful marketing tool.
In fact, the average person spends 6 hours on the internet EVERY SINGLE DAY. Regardless of your audience, I can guarantee they are hanging out on a social platform, an internet search engine, checking their email, or all of the above.
Now, imagine how much content those users see in their 6 hours of scrolling on the internet.
They see hundreds of social posts, websites, emails, and forms. They interact with different businesses, some of which are like yours. The challenge is making YOUR brand stand out.
One of the most valuable pieces of your brand is your Call To Action (CTA). This is where you ask your audience to DO SOMETHING.
Without a CTA, your post, website, or email becomes part of their mindless scrolling. Your audience is busy thinking about what they’re making for dinner, the errands they need to run, and the show they want to binge on Netflix. Your brand doesn’t catch their attention if there isn’t someth…
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