3 Metrics You Should Be Tracking in Marketing Ops

(But You Probably Aren’t)

Photo by Carlos Muza on Unsplash

Marketing Ops is the heart of every data-driven business. It’s where strategy meets execution.

But with so many metrics out there, it’s easy to overlook some game-changers.

If you’re only tracking click-through rates, conversions, and open rates, you might be missing insights that could push your marketing efforts to the next level.

The small shifts that result from tracking these overlooked metrics can lead to big wins.

Here are three overlooked but essential metrics you should be tracking:

1. Campaign Velocity

   This is the time from idea to launch. This will show you bottlenecks in your process that could be slowing down your ability to stay ahead of trends and competitors.

   How to track it:

   • Measure average time between project kickoff and launch.

   • Segment by campaign type (email, social, paid media) to see where delays are most common.

2. Lead Response Time

   Studies show that the faster you respond to a lead, the higher the chances of conversion. Lead response time is a…